CoSchedule Review

If you have a blog, having an editorial calendar is a must. There are multiple types of editorial calendars. You can use everything from a spreadsheet to a Google calendar, or even a Word doc. There are even some free WordPress editorial calendar plugins. Those options work fine if you’re a solo blogger and if you post on a moderate schedule.

I’ve used all of those options and while they’re okay, one big thing that’s lacking in all of them is social media integration. They are also not the best options for blogging with a team.

I recently made the decision to start blogging my books, which means I’m going to be writing a LOT more blog posts than I have in the past. In addition to my blogged book content, I’ll also write other types of posts and may take on some guest bloggers as well. Because of these changes in my blog and business, the simple editorial options I previously used just won’t cut it. For that reason, I started looking for alternatives. In my opinion, the best editorial calendar option out there for serious bloggers is CoSchedule.

Here’s the Low Down on What I Like About CoSchedule and What I Wish Was Different

For the most part, there’s not much to complain about when it comes to CoSchedule, so I’m going to start off with what I love, and then share a couple of things that I’d love to see changed.

What I love about CoSchedule

#1: Social Media Integration

For me the primary thing that sets CoSchedule apart from other WordPress editorial calendars is the social media integration aspect. You can easily schedule your social media posts from within the dashboard. You can schedule social media posts to be published as soon as the post is published, the next day, next week, or custom dates. The great thing about this is that as soon as you finish writing a post, you can do the long-term scheduling of all of your social media at the same time, and not have to think about it again. The social media piece also integrates with Buffer, and while Buffer isn’t essential if you use CoSchedule, if, like me, you use and love Buffer, it’s nice to know that the two tools work together.

CoSchedule currently integrates with the following social media platforms:

  • Facebook Pages
  • Facebook Profiles
  • Facebook Groups (I haven’t tested this, but in my experience, in most, if not all, cases, you can only automate posting to groups if you’re an admin of the group, so I anticipate that’s the case with CoSchedule as well.)
  • Twitter
  • LinkedIn
  • Tumblr
  • Google+ (Pages only)

The image below shows what the social media scheduling dashboard looks like:

CoSchedule-CreateSocialMessage

#2: Drag and Drop Interface

CoSchedule has a drag and drop interface, that integrates both the scheduling of blog posts as well as the social media posts associated with the posts. You can easily move posts around from one date to the next. One of the best things about this is that if you move a post from one date to another on the calendar, the social media scheduling that you’ve done for the post adjusts to the new date.

Here’s what the drag and drop calendar looks like:

CoSchedule-Drag_Drop

#3: Integration

CoSchedule integrates with a lot of other popular services that many bloggers use. Here’s a list of the current integrations:

  • Buffer
  • Bitly
  • Google Docs
  • Google Calendar
  • Google Analytics
  • Custom Analytics (if you use something other than Google Analytics
  • Evernote

Some of these integration options only come with some of the higher-level accounts, but at least the options are there!

#4: Notes and Tasks

I’ve often wished that I could add a note to a post for either myself or a team member. CoSchedule includes this option. You can add notes and tasks to specific posts, or put them on the calendar without associating them with a specific post. This is a great option for both solo bloggers and bloggers who have team members working for them.

CoSchedule NotesCoSchedule Tasks

 

 

 

 

 

 

#5: Ability to Manage Multiple Team Members

If your blog is at the place where you have multiple team members, and/or if you publish guest posts on your blog, you can easily manage all of that from within the CoSchedule dashboard.

This means that it will be easy to assign tasks to team members, communicate with team members about the posts, and to make sure that everyone knows what is happening. This is especially great if your blog is the primary focus of your business. If that’s the case, you could potentially do away with other team task management systems that you may be using and do everything from within CoSchedule.

The image below shows both the task and commenting option and how it can be used on a team.

CoSchedule-Commenting

#6: You Can Manage Multiple Blogs from Within a Single Dashboard

One thing I love about CoSchedule is that you can use it from within your WordPress dashboard, or you can work from within the CoSchedule dashboard. If you have multiple blogs, you can work on all of them from within a single dashboard.

There are many other things I love about CoSchedule, so much so that they are too numerous to list in this post.

To not just see, but experience all of the features yourself, I recommend doing the 14-day free trial. Thankfully, this free trial doesn’t require putting in your credit card info, so you don’t have to worry about forgetting to cancel if you choose not to use the service.

A Few Things I Wish Were Different

Before I go further, I want to say up front that one of my motivations for writing this post is that by doing so, I get a 50% discount for the first year. (Hint, that’s a great deal for you as a blogger, if you’re considering CoSchedule for yourself. What a great way to provide some content for your blog, and also get a discount on an awesome service at the same time!)

I’ve also included some affiliate links in this post. Now I would do neither of those if I didn’t personally use and recommend the service. After all, why would I want a discount on a service I’m not interested in using?!?)

Having said all of that, my goal with any reviews that I do on this site is to provide you with helpful information, which means that I’ll point out the things I don’t like about a product or service, even if I’m an affiliate for the company.

With that in mind, here are a few minor nits that I’d like to see CoSchedule address.

#1: Lack of Pinterest Integration

Many services don’t integrate with Pinterest, so CoSchedule isn’t alone in that regard. However, Buffer does integrate with Pinterest, and CoSchedule integrates with Buffer, but at least at the current time, unless I’m missing it, there is no way for me to schedule posts to Pinterest through CoSchedule. That means that if I want to add my blog posts to Pinterest, I still need to either do so directly on Pinterest, or log into Buffer and do it from there.

#2: The Price is Very Reasonable, Until it Isn’t

At first glance, the price for CoSchedule is very reasonable — and it IS reasonable, if you are a solo blogger and don’t want all of the bells and whistles. (At the time of this writing, the pricing starts at $19 per month, or $15 per month if you pay for a year in advance. To check all of the pricing options, go to the CoSchedule site and click on the pricing tab. That will give you a good overview of all of the different options available at the different price points.)

Cost is based on a per calendar (or blog) basis.

Unfortunately, if you have multiple blogs or if you want some of the more advanced options, it can add up fast. For example, the $19 monthly price is per calendar. So if you have two blogs, then the cost jumps from $19/month to $38/month, or $57/month for three calendars, etc.. The same is true for the higher priced options. For example, one of the moderately priced options is the Team Marketing option, which is $79/month for one calendar, $158/month for two calendars, $237 per month for three calendars, etc. It certainly DOES make sense to charge more for multiple calendars, but in my opinion, giving a price break for each additional calendar would make this much more manageable for people with multiple blogs.

For instance, using the lowest price option, I’d love it if the first calendar was $19 per month, the second one was half that ($9.50 per month) and the third one was one third of the cost ($6.50 per month). That would bring the cost for two blogs to $28.50 per month, or the cost of three blogs to $35 per month instead of $57. With the pricing structure the way it is, I have a harder decision to make as to whether or not to add my less profitable blogs to CoSchedule, and since I probably won’t do that, I won’t be able to manage all of my blogs from within the CoSchedule dashboard.

Some of the team features would be great for solo bloggers. 

Some of the features on the levels specifically for teams are indeed only needed if you have a team. If your blog is big enough to have multiple people working on it, then you likely also have the income to justify the higher cost. So I have no problem with team calendars being higher priced.

However, some of the options that ONLY come with team calendars would be great for an individual blogger. For example, while all account levels include the task option, task templates are only available starting at the Team Marketing level, which is $79 per month. In my opinion, even a solo blogger can benefit greatly from task templates if they want to have a checklist for each blog post they write.

The Account Level and Number of Calendars Decision Can be Hard to Make

Because of the fact that the cost is based per calendar, with no price break for people with multiple blogs, and since some of the options that are great even for individual bloggers only come on team accounts, it’s hard for me to decide if I want to use CoSchedule for all my blogs, or only my biggest money maker. It’s also hard for me to decide if I should go with a “team” option that has a lot more than I need, at a much higher price, just to get the task template option.

One Decision is Easy to Make

In spite of the fact that I’m struggling with deciding which CoSchedule option I should choose, one decision is easy to make — I’ll be using CoSchedule after my trial expires. It offers more than any other WordPress calendar that I’ve seen, even on the most basic level, and that level IS affordable.

I’d recommend giving the free trial a spin, especially since they don’t require a credit card to do so. You may also want to check out the video below for an overview of how everything works.

2 Comments

  • Liv @ CoSchedule

    October 22, 2015

    Hey Rebecca,

    I’m glad to hear that you are loving CoSchedule! Also, we are just waiting for Pinterest to give us the approval on our application, so stay tuned! I’m really excited about that feature as well.

    • Rebecca Livermore

      October 22, 2015

      Liv, awesome! So glad to hear that Pinterest is in the works!